Russian broadcaster CTC Media reported record results last year, with revenues above US$800 million (€615 million) for the first time on the back of a strong performance by its Domashny and Peretz networks.
The firm said that the two networks posted their highest ever annual audience shares in 2012 and outperformed the Russian television ad market in terms of sales growth – helping to offset a ratings decrease at its flagship CTC channel.
Revenues were also up at its international and digital media units, with CTC’s operations in the Commonwealth of Independent states, which includes Channel 31 in Kazakhstan, also faring well.
“In 2012 our combined national advertising market share was stable year-on-year at 18%. All our Russian channels also benefited from a step up in television viewership, which positively impacted their inventory levels,” said CTC Media CEO Boris Podolsky.
“Looking ahead, we currently expect the Russian television advertising market in 2013 to grow by up to 10% year-on-year in ruble terms, our Russian television ad revenues to grow in line with the market, and our revenues from other businesses to grow at a higher rate.”
CTC also said that it expects to sign 10-year transmission agreements with the Russian television and radio network (RTRS) later this month.
Overall, for full year 2012, revenues came in at US$804.9 million, up 5% year-on-year, while net income for the year was US$93 million, up 75%.