OTT and pay to drive TV revenue growth

Global TV advertising and subscription revenue will reach about US$400 billion (€300 billion) this year, with over-the-top and pay TV services performing well, according to research by Deloitte.

Deloitte predicted that the base of Smart TVs could hit over 100 million this year. It expected 4K ‘Ultra HD’ TV to be slower to take off, with a lack of content and compatible TV sets acting as brakes on take-up. Deloitte estimated that about 20 4K TV models would be available by the end of the year.

According to Deloitte, so-called ‘cord cutting’ will be limited to less than 1% of pay TV subscribers, although the group said that this was largely based on expectations of the US market.