Hindi language entertainment channel Sony Entertainment Network (SEN) has launched on the Freeview TV platform in the Greater Manchester area of the UK.
The launch means SEN is for the first time available to TV viewers without a satellite, cable or IPTV connection.
Shalin Patel, head of marketing and distribution for SEN Europe, said, “It is a historical time for the UK television industry as a whole. For the last 15 years, South Asian language channels were only available on what some describe as ‘secondary’ services such as satellite and cable. With the launch on digital terrestrial in the Manchester region, our viewers can access the channel wherever they are in their home with only the most basic equipment required. This is just another step re-enforcing Sony Entertainment Networks commitment to breaking barriers with true progression.”