Viewster taps Fox exec for EMEA expansion

Switzerland-based OTT movie and TV service Viewster has appointed Fox exec Steve Broadhead as senior vice-president, EMEA partnerships.

Broadhead will manage all sales and business development activity across the EMEA region. He will be tasked with managing and expanding the company’s existing advertising partnerships and raising Viewster’s profile amongst media and advertising agencies.

He joins from Fox Networks, where he led publisher services across Europe.

“Month after month we’re seeing substantial rises in views across our service as consumers turn their back on linear TV. Online video represents a major opportunity for advertisers who are increasingly struggling to reach some audiences through live TV,” said Kai Henniges, CEO, Viewster. “We’re very excited to have Steve on board, supporting our advertising sales business, as we begin to see even more brands invest in highly personalised and targeted online video ad campaigns.”

Available in 120 countries worldwide, Viewster has served up more than one billion videos during 2012. Its user base has increased by 700% in the last 12 months. Video content is available to watch for free with advertising or for a small fee without.