Wal-Mart launches ‘disk to digital’

US retail giant Wal-Mart yesterday launched a disc-to-digital movie store conversion programme, enabling owners of DVDs to go into Wal-Mart stores and exchange them for cloud-based digital assets that will enable them to view their content on multiple devices.

Customers of the service must have an account with Vudu.com, Wal-Mart’s digital content delivery platform, and UltraViolet, the cloud-based digital locker initiative supported by the majority of Hollywood studios.

Wal-Mart’s ‘disc-to-digital’ launch follows that of TV manufacturer Samsung in March. The latter launched a similar service in partnership with Flixster and technology company Rovi.