Traditional TV viewing on the decline

Overall media consumption will increase around the world this year, but the average time spent watching TV via a traditional set will continue to decline, according to new research. Traditional TV viewing is still the major form of media consumption, but internet consumption in second is gaining ground, data from media agency ZenithOptimedia shows. Last […]

ZenithOptimedia ranks top media companies

Media agency ZenithOptimedia ranked the world’s top media owners with Disney, Comcast, Fox and CBS all in the top five. They sit after Google, which takes the number one slot and extended its lead. “Google is now 136% bigger than the second-largest media owner (Disney), up from 115% a year earlier,” Zenith noted. “It is […]

Ad spend rising, but Russia and China slow growth

Global ad spend will continue to grow in the next couple of years, but at a slower rate than previously expected, according to analysts. Media agency ZenithOptimedia measures worldwide ad sales and says that across all media , there will be 4.4% growth, taking the total to US$544 billion (€500 billion), in 2015. That will […]

TV ads strong in 2014, weaker than expected in 2015

Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching US$545 billion, but has revised its 2015 projections downwards, citing a widespread decline in advertiser confidence. The small downward revisions are, Zenith said, caused by the negative effect on confidence that the crisis in Ukraine has had, as well as […]

ZenithOptimedia predicts strong ad growth forecast

The global advertising market will grow strongly through the rest of the year with television remaining the largest medium. TV will account for 39.6% of the global ad revenue total of US$523 billion (€408 billion), according to media agency ZenithOptimedia’s latest forecasts. The predicted total is actually fractionally down on Zenith’s earlier forecast, with ongoing […]

TV advertising losing market share to internet

TV continues to take the largest share of TV advertising revenue by medium, but the proportion it commands has peaked and because of the speed of growth in internet advertising, according to media buyer ZenithOptimedia. ZenithOptimedia says that TV share of the overall advertising market peaked last year when it accounted for 39.6% of all […]

Global ad spend growing, but TV will plateau

Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016 but the proportion accounted for by TV ads will level off, according to the latest forecasts. ZenithOptimedia forecasts that global ad spend growth will rise from 3.6% in 2013 to 5.3% in 2014. Growth will then increase to 5.8% in […]

Euro recovery drives positive TV ad revenue forecast

Europe’s economic recovery is spurring a global uptick in advertising revenues according to new research. ZenithOptimedia’s latest advertising expenditure projections mark the first time in over a year it has not downgraded its ad spend forecasts, which it said was a “promising sign of stability in the global ad market”. Globally and across all mediums […]

No advertising recovery in sight this year

The expected recovery in advertising revenues across the eurozone will not materialise this year and there will be a sharper decline in ad spend than last year, according to new research. ZenithOptimedia tracks advertising spend around the world and had forecast a recovery in Europe this year. However, in its latest update it noted the […]

TV advertising outlook brightens but UK, France and Canada slide

The mature markets of North America, Western Europe and Japan, which have been buffeted by tough economic conditions, will register advertising revenue growth this year while the rest of the world will post strong increases, according to the latest forecasts. Influential media house ZenithOptimedia’s latest report on the advertising market forecasts global advertising revenue growth […]