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1 min read
Traditional TV viewing on the decline
Overall media consumption will increase around the world this year, but the average time spent…
1 min read
ZenithOptimedia ranks top media companies
Media agency ZenithOptimedia ranked the world’s top media owners with Disney, Comcast, Fox and CBS…
1 min read
Ad spend rising, but Russia and China slow growth
Global ad spend will continue to grow in the next couple of years, but at…
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TV ads strong in 2014, weaker than expected in 2015
Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching…
1 min read
ZenithOptimedia predicts strong ad growth forecast
The global advertising market will grow strongly through the rest of the year with television…
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TV advertising losing market share to internet
TV continues to take the largest share of TV advertising revenue by medium, but the…
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Global ad spend growing, but TV will plateau
Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016…
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Euro recovery drives positive TV ad revenue forecast
Europe’s economic recovery is spurring a global uptick in advertising revenues according to new research….
2 min read
No advertising recovery in sight this year
The expected recovery in advertising revenues across the eurozone will not materialise this year and…
1 min read
TV advertising outlook brightens but UK, France and Canada slide
The mature markets of North America, Western Europe and Japan, which have been buffeted by…