ZenithOptimedia

ZenithOptimedia: mobile the main platform for web video

Mobile devices will become the main platform for online video viewing this year, according to new research. Media agency ZenithOptimedia measures activity across 57 international markets, and says that through 2016, consumers will spend an average of 19.7 minutes watching online video on their mobile devices, compared with 16 minutes via desktops and connected TVs. […]

Traditional TV viewing on the decline

The average amount of time people spend watching TV on a TV set will decline this year, as consumers devote more time to mobile internet consumption, according to new research. TV remains the world’s most popular media medium and, media agency ZenithOptimedia says, accounted for 41% of all media consumption in 2015. That proportion is […]

ZenithOptimedia: UK risks £1bn ad loss post Brexit

Exiting the European Union could cost the UK £1 billion in lost advertising revenues, according to data from media agency ZenithOptimedia. It said that while the short term effect would be minimal, ‘Brexit’ could cost the UK £70 million in advertising spend growth annually, equating to £1 billion by 2030. It did not break out […]

Google pulls away from Disney as largest media owner

Google remains the biggest media owner in the world and has extended its lead over second-placed Disney in the latest rankings. ZenithOptimedia compiles the roster of the world’s top media owners and issued its latest findings this morning. Google holding company Alphabet was the clear leader, ahead of Walt Disney. The internet giant was 136% […]

Global ad revenues set to grow this year

Global advertising revenues will increase this year and Europe’s crisis-hit countries are recovering, according to ZenithOptimedia. The media buyer added that internet advertising is driving the global growth and has brought forward its forecast for when it overtakes TV as the dominant medium. Zenith now says TV will fall behind internet ad revenues in 2017. […]

Internet advertising ‘to overtake TV’

Television will fall away as the dominant advertising medium in 2018 with the internet becoming the single largest category, according to media buying agency ZenithOptimedia. TV will account for 38% of all ad-spend in 2015, from a 2012 peak of 39.7%, but that will drop to 34.8% by 2018. TV will remain, however, a powerful […]

Smartphone ownership to reach 67% by end of 2018

Smartphone ownership will reach 66.5% and tablet ownership 19.8% in the world’s top 47 digital countries by the end of 2018, according to ZenithOptimedia. The media agency’s New Media Forecasts report claims that smartphone penetration was 49.5% last year and will reach 55.7% this year, while tablet penetration has climbed from just 5.3% in 2012 […]

Web advertising to overtake TV in 2018

Internet advertising will overtake television in 2018, based on its current rate of growth, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. The research claims that internet advertising will account for 34.0% of global ad spend in 2017, slightly behind television’s 35.9%. However, the market share gap between the two types of media will narrow from 13.3 percentage […]

Online TV to surpass linear next year, says ZenithOptimedia

Linear TV viewing around the world will peak this year and online viewing will take over from 2016, according to a new research from ZenithOptimedia. There has been a sharp uptick in the amount of time people spend consuming online video in 2015, with Zenith forecasting a full-year, year-on-year, increase of 23.3%. “ZenithOptimedia predicts that […]

Internet advertising eclipsing TV in key markets

Internet ad spend is eclipsing that of traditional TV in an increasing number of key international markets. Media agency ZenithOptimedia monitors ad spend across all media around the world. It said this morning that the internet will be the dominant medium in 12 key markets in 2017 and will globally generate more ad revenue than traditional TV […]

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