MIPCOM: content providers look to new advertising models and content mix

Content companies are looking to a much wider variety of ways to source and make money from content as traditional advertising-based models come under pressure, MIPCOM attendees heard this morning. Sean Cohan, president international and digital media, A+E Networks, said that his company was looking to embrace branded content and invest in new formats that […]

Lovefilm agrees exclusive Vikings deal

Amazon’s UK streaming service Lovefilm has bought rights to season two of drama series Vikings. The deal gives Lovefilm exclusive first-window rights to the show, meaning it will appear online first in the UK before airing on linear television. Lovefilm said that it will show episodes from season two, in high definition, within 24 hours of […]

Vikings drives MGM growth as Tellem joins board

Strong worldwide sales of scripted drama Vikings helped Hollywood studio MGM report revenue growth of 164% in its second quarter. MGM parent MGM Holdings reported revenue of US$339 million (€256 million) for the three months to June 30, 2012, up from US$128.4 million in 2012, news that was compounded by the announcement Microsoft Studios chief […]

LoveFilm gets Vikings series ahead of TV

Amazon’s on-demand service LoveFilm has bought Vikings in a deal that means the hit drama series will be available on its streaming service ahead of linear TV. The series is produced and distributed by MGM and aired on History in the US as the cable net continues to push into scripted programming. LoveFilm has exclusive […]