Bouygues Telecom forges addressable advertising alliance for France

French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected TV advertising specialist Smart to launch a new integrated addressable advertising platform, TVMotik. Bouygues Telecom said that the trio’s alliance was centred on offering a full-stack technology platform to enable TV channels to offer addressable advertising via its set-top boxes. […]