TiVo Research has announced plans to give away basic TV ratings data for free, starting in the first quarter of 2016. TiVo’s US-based research subsidiary said its forthcoming platform for open TV ratings will be available to anyone and provide aggregated, national, programme-level ratings with basic age and sex demographics from TiVo Research’s more than 2.3 […]
Facebook has reportedly partnered with Nielsen to help with digital TV ratings measurement by offering up user data. According to an LA Times report, from autumn the partnership will mean that when a Facebook user accesses a TV show from a phone or tablet, Facebook will scan its databases and send the age and gender […]
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