The Diffusion Group


Smart TV owners the most likely cord cutters

Adult broadband users with a smart TV are twice as likely as those with non- internet-connected TVs to cancel their current pay-TV service, according to a new report from The Diffusion Group. The US study said that 8.8% of connected-TV users, versus just 3.5% of non-smart TV owners, said they were “highly inclined” to cancel […]

TV Everywhere less than half deployed

TV Everywhere access to cable TV content is still only available to less than 50% of American multichannel TV subscribers, according to a new study by research firm The Diffusion Group (TDG).  The firm said that, based on the 14 leading TV networks and subscribers to the 15 biggest multichannel TV operators, these networks are […]

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