Adult broadband users with a smart TV are twice as likely as those with non- internet-connected TVs to cancel their current pay-TV service, according to a new report from The Diffusion Group.
The US study said that 8.8% of connected-TV users, versus just 3.5% of non-smart TV owners, said they were “highly inclined” to cancel their traditional pay TV service.
Some 54.8% of smart-TV users were “highly uninclined” to cancel, fewer than the 65% of non-smart-TV users that said the same.
“While it is undeniable that the majority of adult broadband users that currently subscribe to a traditional pay-TV service have little or no interest in cancelling their traditional TV service, the fact that on average 7% of this segment are would-be ‘cord cutters’ (highly likely to cancel in the next six months, answering 6 or greater on a 7-point scale) should be of concern to operators,” said the study.
PROMOTION: Live Webinar: The Secrets to Delivering Low-Latency #Live #Video, Globally - @llnw TOMORROW at 4pm GMT - hhttps://t.co/cBAVZIWQgi
23 April 2018 @ 09:22:00 UTC
#MostRead this week: #F1 unveiled its own plans for an #OTTTV service, to be launched in May in time for the hhttps://t.co/76qx8Jqkk3
22 April 2018 @ 09:05:00 UTC
DTVE: #TheWeekinView - @netflix: another stellar quarter in an evolving competitive landscape #SVOD #Disney #Sky hhttps://t.co/grljz7fDaH
21 April 2018 @ 16:04:00 UTC
#Crunchyroll debuts linear block in Brazilian market https://t.co/D12gTaeuwg
20 April 2018 @ 17:00:02 UTC
.@AMC_TV's #SundanceNow streaming service takes Sharon Horgan show https://t.co/fm5XwbBtAm
20 April 2018 @ 16:30:00 UTC
