Stichting KijkOnderzoek

SKO and Kantar Media launch daily online TV ratings

The Netherlands’ TV industry body Stichting KijkOnderzoek (SKO) has started delivering daily online TV ratings in partnership with Kantar Media. The ratings track the online consumption of TV programmes – initially from broadcasters NPO, RTL Netherlands and SBS broadcasting. The SKO said that the launch marks the first phase of its ‘Video Data Integration Model’, […]

Netherlands adopts new online ratings system

A new rating system is being introduced in the Netherlands to measure viewing of TV and video content on online platforms. Stichting KijkOnderzoek (SKO), the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands, has awarded the online ratings contract to Kantar Media and TNS NIPO and the first results […]