Steven Ballinger

Social media driving viewers back to linear schedules

TV viewers are starting to “shift back” towards linear TV schedules thanks to social media, in spite of the convenience of video-on-demand services, according to a new study by global media agency Carat. Carat’s consumer research and insight tool, CCS, which surveys 11,000 British consumers, found that 35% of people now “actively plan their evenings […]