Sorenson Media

Nielsen acquires Sorenson Media in addressable ad push

Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV from a “one-to-many to a one-to-one medium”. With the deal, Nielsen announced the launch of a new technology, product and commercial initiative called Nielsen Advanced Video Advertising, focused on expanding addressable advertising “for smart TVs and beyond”. By combining Sorenson […]

Sorenson Media launches addressable ad platform for live linear TV

US-based Sorenson Media has launched a targeted advertising platform for linear TV and signed up AMC Networks as the first company to use the real-time ad replacement technology. Sorenson Addressable lets advertisers target viewers with ads that are dynamically replaced in real-time based on household demographics and interests. Sorenson partners with smart TV manufacturers to […]