Social video

eMarketer: social video ad spend to grow 44% by 2021

Social video ad spend in the US will grow 44% between 2019 and 2021 to reach US$14.89 billion, accounting for 30.4% of total video ad spend, according to eMarketer. The research firm estimates that Twitter’s US video ad revenues will pass US$1 billion in 2021, while Snapchat’s US video ad business will grow 19.9% year-over-year […]

Viral Spiral signs social video deal with Getty Images

Viral Spiral, a management company for viral content, has signed a partnership with Getty Images to make social video clips available for licensing around the world.  Through the deal, Getty Images’ global database will get access to thousands of hit videos, with new content being added regularly. Viral Spiral said the agreement will boost its […]