eMarketer: social video ad spend to grow 44% by 2021
Social video ad spend in the US will grow 44% between 2019 and 2021 to reach US$14.89 billion, accounting for 30.4% of total video ad spend, according to eMarketer. The research firm estimates that Twitter’s US video ad revenues will pass US$1 billion in 2021, while Snapchat’s US video ad business will grow 19.9% year-over-year […]