Bouygues Telecom forges addressable advertising alliance for France

French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected TV advertising specialist Smart to launch a new integrated addressable advertising platform, TVMotik. Bouygues Telecom said that the trio’s alliance was centred on offering a full-stack technology platform to enable TV channels to offer addressable advertising via its set-top boxes. […]

Smart acquires DynAdmic in cookie-free CTV ad platform push

Adtech platform Smart has announced the acquisition of DynAdmic. DynAdmic is an integrated video advertising marketplace. It connects advertisers with audiences, with its largest publishers reaching 450 million viewers. Smart said that DynAdmic’s tech and operations will be integrated within its brand as a combined group that offers unique cookie free contextual targeting capabilities. Arnaud […]