Skippable ads

YouTube to cut 30-second unskippable ads

YouTube reportedly is due to axe 30-second unskippable ads from next year to focus on its other advertising formats. A spokesperson for Google confirmed the move to the BBC, claiming that from 2018 onwards the video service will “focus instead on formats that work well for both users and advertisers.” Currently non-skippable video ads, which […]

Maker Studios exec backs non-skippable ad formats

YouTube’s skippable ad-format “cannibalises” inventory, with non-skippable ads the preferred format for getting across a brand message and for helping content makers generate revenue, according to Maker Studios exec Dan’l Hewitt. Speaking at the Future of Digital Media Distribution conference in London yesterday, Hewitt, who is UK managing director at Maker, said that while YouView’s […]