Sheryl Harkins

TiVo appoints long-serving Nielsen exec

DVR-maker TiVo has appointed Sheryl Harkins, a 17-year veteran with research firm Nielsen, to its research and analytics division.  Harkins will lead TiVo Research and Analytics’ (TRA’s) consumer packaged goods (CPG) sales division as senior vice-president and brings to the role 25 years of experience delivering advertising and audience measurement solutions for brand advertisers and […]