Samsung Ads

Magnite expands Samsung Ads relationship into India

Independent sell side advertising platform Magnite has expanded its CTV business in India via a new partnership with Samsung Ads. The deal will see Magnite power OTT and CTV inventory for Samsung TV Plus, the FAST service, in India. This expands upon Magnite’s relationship with Samsung in the US, EMEA and LATAM. Samsung TV Plus […]

Samsung Ads hires Sinead Gilbody to lead European mobile development

Samsung Ads, the TV maker’s advertising division, has announced the hire of Sinead Gilbody as European Mobile Development Lead. The newly created role will see Gilbody tasked with leading a team across EU5 territories following the launch of Samsung Ads’ mobile inventory in 2020. In particular, she will be tasked with building relationships with advertisers […]

Samsung Ads extends access to inventory

Samsung’s media and advertising business Samsung Ads Europe has opened up access to its premium video inventory. Available via their preferred DSP, Advertisers in ‘EU5’ (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsungconnected TV (CTV) inventory on Samsung’s premium AVOD service, Samsung TV Plus. Advertisers will also have access to […]