Samsung Ads

Samsung Ads reports rise in app-based TV viewing across European markets

Samsung Ads has reported there is a growing shift towards app-based TV viewing, with more than 7.1bn app opens on Samsung Smart TVs in the EU5 during the first half of the year. In a new report of the ‘Behind the Screens’ series by Samsung Ads, among the EU5 the UK saw 1.7bn app opens […]

Exclusive: Samsung Ads launches discovery solution Sponsored Row in Europe

Samsung Ads has launched its new discovery solution for content partners, Sponsored Row across five markets in Europe, designed to boost engagement to content on Samsung TVs. The new ‘Sponsored Row’ spotlights advertisers’ content and provides another pathway to discovering new content that may get lost or missed with the fast pace   of new content […]

Magnite expands Samsung Ads relationship into India

Independent sell side advertising platform Magnite has expanded its CTV business in India via a new partnership with Samsung Ads. The deal will see Magnite power OTT and CTV inventory for Samsung TV Plus, the FAST service, in India. This expands upon Magnite’s relationship with Samsung in the US, EMEA and LATAM. Samsung TV Plus […]

Samsung Ads hires Sinead Gilbody to lead European mobile development

Samsung Ads, the TV maker’s advertising division, has announced the hire of Sinead Gilbody as European Mobile Development Lead. The newly created role will see Gilbody tasked with leading a team across EU5 territories following the launch of Samsung Ads’ mobile inventory in 2020. In particular, she will be tasked with building relationships with advertisers […]

Samsung Ads extends access to inventory

Samsung’s media and advertising business Samsung Ads Europe has opened up access to its premium video inventory. Available via their preferred DSP, Advertisers in ‘EU5’ (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsungconnected TV (CTV) inventory on Samsung’s premium AVOD service, Samsung TV Plus. Advertisers will also have access to […]