Samba TV and PubMatic partner for CTV audience targeting

Ad and analytics provider Samba TV has announced a partnership with sell-side platform PubMatic. The deal will see Samba TV’s first-party CTV data integrated with PubMatic’s ad platform. The partnership will encompass the UK, Germany, Italy and France, and promises to provide media buyers with advanced omniscreen targeting capabilities. A statement from the companies said […]