ProSiebenSat.1 highlights ad-focused streaming strategy, rejects RTL merger idea
ProSiebenSat.1 believes that an advertising-focused offering with a slim premium layer is the best way to maximise returns from streaming in an environment where subscription growth is levelling off. Speaking to analysts after the group posted its year-end results, CEO Rainer Beaujean said that the company’s streaming offering, Joyn, was “the cornerstone of our digital […]