Project Dovetail


BARB launches three-screen audience measurement

UK audience measurement outfit BARB has started to report unduplicated programme reach and time spent viewing figures across multiple screens, marking the implementation of the third part of its four-stage Project Dovetail initiative. The new figures are reported on a daily basis across TV sets, tablets and PCs and are available through existing data-processing tools […]

BARB starts multi-screen ratings in latest stage of Project Dovetail rollout

UK television ratings body BARB has started to report multi-screen programme ratings for the first time as part of its ongoing ‘Project Dovetail’ initiative. From this week, BARB claims it is producing daily viewing figures that break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones. To […]