AI in demand for sports broadcasting

Audiences are increasingly demanding a more data-rich experience of watching sports broadcasting. According to new research from NTT, 54% of people aged 18-34 believe that AI is capable of successfully predicting the results of sporting events, and 52% of the same age group said that accurate predictions make sporting events more engaging.  Less than half […]

NTT signs on with Tour de France operator for tech deal

NTT has renewed its partnership with Tour de France organiser Amaury Sport Organisation (A.S.O.) until 2024. The announcement comes hot off the heels of NTT’s US$11 billion (€9.66 billion) mega merger, which saw 28 of its companies, including NTT Communications, Dimension Data and NTT Security, form one combined tech services provider. The company also opened […]