Bouygues Telecom teams up with NRJ for addressable ads

French service provider Bouygues Telecom has struck an addressable advertising agreement with NRJ Global that gives NRJ’s channels access to Bouygues’ data and technical know-how to provide targeted advertising solutions for brands. NRJ Global, the advertising arm of media group NRJ, will be able to offer targeted advertising to Bouygues Telecom’s installed base of some […]

‘French Netflix’ Salto launch likely to be delayed till autumn

The full launch of ‘French Netflix’ Salto could be delayed until the autumn, but a soft-launch of the service – a JV between France Télévisions, TF1 and M6 Group – is still on the cards for June 3, as initially planned. A spokesman for Salto told French press that the impact of the coronavirus crisis […]

France’s NRJ looking to sell Towercast transmission outfit

French radio and TV group NRJ is planning to sell its transmission arm, Towercast, and aims to raise over €300 million from the sale, according to local reports. According to Le Figaro newspaper, the sale of the transmission towers outfit will be launched imminently. According to the paper, NRJ Group founder and CEO Jean-Paul Baudecroux […]