Nielsen Sports


UK public says ja to Bundesliga with viewing figures up 800% since restart

A UK public starved of football has been quick to adopt the German Bundesliga since its restart a month ago. According to Nielsen Sports, collective average viewing figures of BT Sports’ coverage of the league’s top three teams has increased by 800% compared to pre-lockdown averages. FC Schalke 04 has seen the biggest jump, with […]

Inaugural ePremierLeague Invitational nets 150 million viewers

The English Premier League’s inaugural ePremierLeague Invitational proved a hit with viewers, attracting more than 150 million viewers. According to Nielsen Sports, the final between Liverpool’s Trent Alexander-Arnold and Wolverhampton Wanderers’ Diogo Jota attracted three million viewers on Facebook and 394,000 viewers on YouTube. Overall, interest in the esports competition dramatically increased by 275% from […]