Nick North

BBC hires director of audiences

The BBC has appointed Nick North, an executive at market research firm GfK, as its new director of audiences.  North, who takes up his new role on September 15, is currently global lead for media and entertainment at GfK. Based in London, he will take responsibility for leading the BBC Audiences teams across the corporation, […]

GfK takes majority stake in Genius Digital

Audience measurement specialist GfK has become the majority shareholder in viewer data analytics specialist Genius Digital, continuing a strategic partnership established in September 2013. According to GfK, the investment better positions it to meet the needs of pay TV operators it serves with its audience measurement platforms by using Genius Digital’s data capture and analysis […]