Neil Mortensen

Thinkbox appoints Channel 5 exec as research director

UK marketing body for commercial TV, Thinkbox, has appointed Channel 5’s head of planning and insight, Matt Hill, as its research and planning director.  Hill will take up the post in early 2015, reporting to Thinkbox’s CEO Lindsey Clay. He will be responsible for Thinkbox’s research and planning teams and will also take a seat […]

Twitter hashtags drive TV interactions, says Thinkbox

People search for Twitter hashtags on the social network because they have seen them on TV, according to three in four people polled in new research by Thinkbox. In a report called ‘#TVTwitter: how advertisers get closer to conversation’, Thinkbox – the marketing body for commercial television in the UK – said that hashtags are […]