Nationaal Media Onderzoek


Kantar and Ipsos promise ‘world’s first true cross-media total audience measurement solution’ in the Netherlands

The Dutch Nationaal Media Onderzoek (NMO) has awarded contracts to Kantar and Ipsos to deliver what the companies say will be the “world’s first true cross-media total audience measurement solution.” Audience viewing, listening, browsing and reading will be combined through a single, integrated system to deliver deeper insights to understand Dutch audiences. The companies said […]