Multitasking


‘Dramatic increase’ in TV multitasking, says TiVo

The past year has seen a “dramatic increase” in multitasking during TV viewing, with half of TV viewers now doing this according to the research division of DVR maker TiVo. TiVo Research’s second annual TiVo Multitasking and Social TV Survey found that 51% of respondents claimed to multitask “every time or almost every time” they watch […]

Binge viewing now pervasive in UK, US

Binge viewing is now “pervasive” with 89% of UK viewers watching content in this way thanks to an increase in online-and on-demand access, according to a new study by Edelman.  The PR firm, which surveyed 3,000 consumers in the UK, US and China through its Edelman Berland research arm, found that the percentage of US […]