Multitaskers still focused on TV, says TiVo

Despite the rise of second-screen multi-tasking, TiVo claims that 76% of viewers remain primarily focused on “actually watching what’s on TV.” According to the DVR-maker’s 2013 Social Media and Multitasking Survey, though most viewers report having multi-tasked at least once while watching TV, more than 45% of TiVo users and 35% of non-TiVo users said […]

Majority of Brits multitask while watching TV

Some 78% of British people multitask while watching TV, according to a study by BT investigating viewing habits in the UK.  “Eight in ten people are distracted by other forms of entertainment and everyday tasks such as responding to emails, reading, internet shopping and online dating,” according to the research. BT found that 51% of […]