Millenials


US viewers flocking to streaming

A new study from NATPE and CEA says that over 70% of US consumers have streamed full-length TV shows in the past six months with Netflix the category leader. Of the 71% that had streamed a longform show, 40 said they had used Netflix and 26% YouTube. By genre, movies, drama and comedy series were […]

Streaming could replace TV viewing among Millennials says report

TV viewing is in danger of being replaced by streaming services as the primary platform of long-form programming watching among Millennial audiences, according to new research. Preliminary results from NATPE Content First and the Consumer Electronics Association’s joint research study shows just 55% of Millennials aged between 13 and 34 consider TV as their primary […]

TV companies must innovate and engage audiences, warns top media strategist

TV has “not innovated” in the past decade and programmers are losing control over their audience, according to digital media strategist Robert Tercek. Speaking at Arris’ Video Leadership Forum in Barcelona this week, Tercek, who has previously worked for companies like MTV, Star TV in Asia, Sony Pictures Entertainment and the Oprah Winfrey Network, called […]