LIV Golf

ViewLift powers LIV Golf+ launch on LG Smart TVs

OTT technology platform provider ViewLift has launched new features for the LIV Golf+ Smart TV app on LG Smart TVs worldwide. The upgraded app lands on LG Smart TVs in time for the LIV Golf tournaments which kicks off in Spain and London from June 30. The launch marks the first live golf app on the […]

‘Tainted’ LIV Golf will reportedly pay Fox to broadcast its events in the US

Controversial Golf tour LIV Golf is reportedly close to securing a rights deal in the US. The Saudi-funded tournament has all but been shunned by the mainstream sportscasting world due to a combination of loyalty to the PGA Tour and repeated accusations of sportswashing. Last week it was reported that Apple and Amazon had turned […]

Apple and Amazon turn down LIV Golf

Saudi-backed LIV Golf has suffered a further blow to its hopes of a broadcast deal with both Apple and Amazon turning down the organisation, reports the WSJ. The paper notes that LIV had approached both US companies over the rights, but sources familiar with the matter said that neither expressed interest and discussions never advanced […]

LIV Golf in talks with four US broadcasters, says CEO Greg Norman

Controversial Saudi-backed LIV Golf has attracted ‘enormous’ interest from media partners, the organisation’s CEO has said.  Speaking to ESPN 1000 Chicago, the retired golfer and LIV Golf boss Greg Norman said that the organisation is in talks with multiple outlets internationally to broadcast its tournaments. While not naming names, Norman told the station: “We’re talking […]

LIV Golf secures broadcast deals but UK sportscasters pass on breakaway competition

LIV Golf, the controversial breakaway competition backed by Saudi Arabia, has secured a number of international rights deals.  The organisation secured deals in 150 countries and territories ahead of its inaugural tournament at London’s Centurion Club from June 9-11. The largest of these is with DAZN, which is broadcasting the tournament in German-speaking countries, Italy, […]