Kevin Mayer


Disney D2C chief Mayer heads for TikTok

Kevin Mayer, Disney’s head of direct-to-consumer and international team, is stepping down to become COO of Chinese tech firm ByteDance and CEO of its mobile video platform TikTok. Mayer led the team since its founding in 2018, during which time he oversaw the launches of Disney+, ESPN+ and the integration of Hulu. During his tenure at the […]

Disney creates new global division ahead of streaming service launch

The Walt Disney Company has restructured to create a worldwide division that will house international operations and its upcoming streaming services. Disney senior executive VP and chief strategy officer Kevin Mayer has been named at the chairman of the new unit, Disney direct-to-consumer and international. The division will house Disney’s upcoming branded SVOD service, its […]