Audience measurement firm Kantar Media has bought Civolution’s audio watermarking division, giving it access to recognition technology used for measurement and second screen synchronisation. The watermarking unit will be transferred under the leadership of Jean-Michel Masson, with the deal designed to strengthen Kantar Media’s audience measurement technologies and open up “new and exciting opportunities around […]
Content identification specialist Civolution has teamed up with cross-screen technology provider Applicaster to integrate their technologies to enable broadcasters to launch second screen activities synced with content and ads being watched on TV, whether live or on-demand. The joint solution is based on integration of Applicaster’s second screen products and Civolution’s SyncNow automatic content recognition […]
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