OTTera integrates with IRIS.TV

White label OTT service OTTera has announced an integration with IRIS.TV. The partnership will see OTTera become IRIS-enabled providing marketers with greater access to contextually relevant CTV inventory. IRIS.TV’s technology enables analysis and contextual segmentation of individual videos for audio and visual cues across OTTera’s client libraries, yielding better insights and performance for advertisers and […]