IAS


Vevo ties with Publica by IAS to enhance CTV advertising

Global music video network Vevo has partnered with CTV ad server Publica by IAS to improve its advertisers’ targeting capabilities, enhance streamed contenting, and maximise CTV advertising revenue.  The company said the deal sees Vevo provide advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the […]

UK consumers switching on to ad-supported streaming

Over eight in ten UK consumers – 83% – are willing to watch ads to gain access to free streaming content, while 56% plan to start watching free ad-supported streaming services over the next 12 months, according to a report by IAS based on consumer research carried out in December. Some 19% of consumers usually […]