Google Preffered

Maker Studios exec backs non-skippable ad formats

YouTube’s skippable ad-format “cannibalises” inventory, with non-skippable ads the preferred format for getting across a brand message and for helping content makers generate revenue, according to Maker Studios exec Dan’l Hewitt. Speaking at the Future of Digital Media Distribution conference in London yesterday, Hewitt, who is UK managing director at Maker, said that while YouView’s […]