LIV Golf secures broadcast deals but UK sportscasters pass on breakaway competition

LIV Golf, the controversial breakaway competition backed by Saudi Arabia, has secured a number of international rights deals.  The organisation secured deals in 150 countries and territories ahead of its inaugural tournament at London’s Centurion Club from June 9-11. The largest of these is with DAZN, which is broadcasting the tournament in German-speaking countries, Italy, […]

European Tour partners with Zoom for remote production and communications

Golf’s European Tour has announced a multi-year partnership with video conferencing business Zoom. Zoom, which saw an explosion in use during 2020’s global lockdowns, will provide the European Tour with communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through “exclusive live-sport experiences”. The company’s tech […]

PGA Tour sells streaming rights to ESPN+ in nine-year deal

The PGA Tour, the premiere US golfing competition, has signed a nine-year rights deal with Disney’s sports streamer ESPN+. The organisation has also extended its rights deals with commercial broadcasters CBS and NBC. The deal with ESPN, reported by the New York Times as being valued at US$75 million per year, will see ESPN+ replace […]

Sky Sports to become exclusive home of the Masters

Sky Sports has won the exclusive UK rights to the Masters, the first major golf tournament of the season.  From 2020, pay TV channel Sky Sports Golf will be the only place that UK viewers will be able to see the premier golf tournament. The deal extends a relationship between Sky and the Masters that […]

BBC extends Ryder Cup deal

The BBC has renewed and extended its broadcast deal with the European Tour for the Ryder Cup. As a result, the competition, one of the biggest events in golf, will remain free to air until 2022. The PSB said that the 2020 contest in the US at Whistling Straits and the 2022 Ryder Cup at […]

Discovery to invest US$2bn in new PGA OTT TV ‘home of golf’ service

Discovery has struck a 12-year deal with the PGA golf tour to create a new multi-platform home for golf that includes global TV and multi-platform rights outside the US to all PGA Tour properties. Discovery will create a new PGA Tour-branded OTT video streaming service to attract international golf fans across all screens in 220 […]

Sky Deutschland extends golf rights

Sky Deutschland will continue to broadcast European Tour golf coverage in Germany and Austria, after signing a new deal with European Tour Productions.  The agreement covers live broadcasts of European Tour tournaments, as well as the 2016 and 2018 Ryder Cup, the four tournaments of the World Golf Championships, the Asian Tour, the Sunshine Tour […]

Sky Deutschland secures more golf

Pay TV operator Sky Deutschland has secured the broadcasting rights to three major international golf championships, adding to its existing deal for the US Masters tournament.  Sky has secured exclusive rights to the US Open, The Open and the PGA Championships until 2015. It has also recently secured rights to show the US PGA Tour […]