Fusion


HBO tops pay list as US subscribers become more selective

HBO is the channel consumers in the US and Canada are willing to pay the most for, and 80% of consumers only want to pay for the channels they actually watch, according to TV technology outfit TiVo’s Q2 2017 Video Trends Report. According to the report, HBO tops the ranking of prices that consumers are […]

Traditional media brands find Snapchat Discover success

US millennials usually view well-established media brands on Snapchat Discover, rather than media that targets their generation, according to Futurescape. The research firm said that its survey of 1,117 US Snapchat users will “reassure major media owners that their brands and content continue to be relevant to teen and young adult audiences” on the mobile social […]