European Tour

European Tour partners with Zoom for remote production and communications

Golf’s European Tour has announced a multi-year partnership with video conferencing business Zoom. Zoom, which saw an explosion in use during 2020’s global lockdowns, will provide the European Tour with communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through “exclusive live-sport experiences”. The company’s tech […]

European Tour announces world’s first golf esports series

The European Tour has partnered with live events company DreamHack to launch golf’s first esports series.  On what is being called the European eTour, players will go head-to-head in playing popular title World Golf Tour (WGT) by Topgolf. DreamHack said that the title is currently played by more than 20 million players worldwide.  The tour […]

Discovery strikes European Tour deal for GOLFTV

Discovery has struck a deal with European Tour, expanding the line-up of its forthcoming ‘digital home of golf,’ GOLFTV. Discovery has taken the international multi-platform live rights to all European Tour events in selected territories, which excludes major markets like the US, Canada and, in Europe, the UK, Ireland, France and Scandinavia. The deal also […]

Sky Deutschland extends golf rights

Sky Deutschland will continue to broadcast European Tour golf coverage in Germany and Austria, after signing a new deal with European Tour Productions.  The agreement covers live broadcasts of European Tour tournaments, as well as the 2016 and 2018 Ryder Cup, the four tournaments of the World Golf Championships, the Asian Tour, the Sunshine Tour […]