Ericsson Consumerlab


Ericsson: AR and VR ads to replace physical products

More than half of augmented and virtual reality users think that ads will become so realistic that they will eventually replace the products themselves, according to Ericsson. This was one of the findings of Ericsson ConsumerLab’s latest annual trends report, ‘The 10 Hot Consumer Trends for 2018 and Beyond’, which predicted that ads using AR […]

Ericsson ConsumerLab: half of all viewing to be on mobile, one in three to use VR

Half of all viewing will be on a mobile screen in three years, with half of this on smartphones alone, according to the latest ConsumerLab report from technology giant Ericsson. The report also predicts that by 2020, one in three consumers will be Virtual Reality (VR) users, and that VR “will reignite the campfire experience […]

Ericsson: consumers see more value in VOD than linear, mobile viewing exploding

Consumers are turning to on-demand services in unprecedented numbers, are spending longer searching for content on VOD sites than on linear TV and are viewing more user-generated content as a proportion of their total video viewing time, according to the latest findings of Ericsson’s Consumerlab research project. Mobile video viewing is also growing dramatically, with […]