UK competition watchdog approves Nielsen ad intelligence acquisition

UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising intelligence unit. The CMA said that the deal, which was announced in February, could be cleared on the ground that two companies did not closely compete. Nielsen agreed to acquire the unit, which comprises a portfolio advertising monitoring platform, ePublisher […]

TV remains ‘most effective’ way to advertise

TV advertising creates the most pound-for-pound profit and remains the “most effective form of advertising” according to new research.  The Thinkbox-commissioned study by media analytics firm Ebiquity found that TV gave an average return of £1.79 for every £1 invested during 2011-14. This compares to £1.52 for radio, £1.48 for press, £0.91 for online display, […]