Indian TV shipments hit record high of 15 million

TV shipments in India hit a record high of 15 million units in 2019, representing a year-over-year increase of 15%. According to Counterpoint, this growth was mainly driven by budget smart TVs with 32-inch TVs as the most popular category. The report points out that affordability is key with sub-US$150 price bands being the most […]

Netflix ‘far behind’ in the Indian OTT market

Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research. Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in […]