Counterpoint


Smart TV ownership at 89% in India

Smart TV ownership in India is at an all-time-high. According to Counterpoint Technology Market Research, smart TV share in India’s overall TV market grew 33% year-over-year in Q1 2022 to reach its highest ever level of 89%. The market leader is Xiaomi, which makes up 14.3% of the market, thanks to its low-cost entry-level smart […]

Record year for smart TV shipments in India

The Indian market charted record smart TV shipments in 2021. According to a report from Counterpoint, India’s TV shipments grew 48% year-over-year in Q4 2021 (December quarter) and 24% year-over-year in 2021. The smart TV market grew at a faster rate of 55% year-over-year in 2021 and 65% year-over-year in Q4 2021, reaching its highest […]

Indian TV shipments hit record high of 15 million

TV shipments in India hit a record high of 15 million units in 2019, representing a year-over-year increase of 15%. According to Counterpoint, this growth was mainly driven by budget smart TVs with 32-inch TVs as the most popular category. The report points out that affordability is key with sub-US$150 price bands being the most […]

Netflix ‘far behind’ in the Indian OTT market

Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research. Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in […]