Carlos Tibi

MIPCOM: Regional SVOD providers need to localise content and pricing

Regional SVOD players can prosper by focusing on localising their offerings in the different markets in which they play, MIPCOM attendees heard this morning. Localisation, including catering for local bandwidth challenges as well as local contnet tastes, was crucial to Icflix’s international rollout, according to CEO Carlos Tibi, speaking on a panel of regional SVOD […]