Facebook to demote brand posts and videos to encourage ‘meaningful interactions’

Facebook is changing its news feed to focus more on “personal connections” in a move that will de-prioritise posts from businesses, brands and media. Announcing the decision in a post on the social network, Facebook CEO Mark Zuckerberg said that Facebook has always put friends and family at the core of the experience, but that […]

YouGov: Netflix most liked brand among millennials

Netflix is the most positively talked about brand among millennials, according to YouGov BrandIndex data. The research firm found the SVOD giant to top the poll of 18-34 year-olds, ahead of other tech companies like Facebook, Apple, AirBnB and Spotify. Asked which brands they had talked to friends and family about in the previous two […]

Google acquires FameBit in branded content push for YouTube

Google has acquired FameBit, a technology platform that helps content creators work with brands through sponsorship and paid promotion. Google’s investment is designed to capitalise on the trend of brands partnership with content creators for branded content opportunities such as product placement, promos and sponsorship. The move is part of Google’s drive to deliver more […]