Bonnier Broadasting


European Commission launches investigation into Telia-Bonnier acquisition

Following the announcement of Telia Company’s proposed acquisition of Bonnier Broadcasting in March, the the European Commission has opened an in-depth investigation. In a statement, the Commission said that it “is concerned that the merged entity may shut out competitors from the audio-visual sector in Finland and Sweden”. Commissioner Margrethe Vestager, in charge of competition […]

TV4 launches dynamic targeted advertising with Com Hem and Boxer

Bonnier Broadcasting-owned Swedish broadcaster TV4 has launched dynamic customised advertising with Tele2-owned cable operator Com Hem and its digital-terrestrial unit Boxer. According to Bonnier Broadcasting, the launch with the Com Hem Play and Boxer Play services means that advertising can be customised in real-time to ensure that more relevant ads are served to customers. Targeting […]