Audience measurement

Croatia’s Hrvatski Telekom partners with TVbeat

A Croatian pay TV operator has become the first broadcaster to partner with UK-based audience data start-up TVbeat, which has Tom Toumazis and Laurence Miall-d’Août on its executive team. Hrvatski Telekom will receive real-time TV audience measurement data that analyses second-by-second viewer behaviour to provide insight into consumption, genre preferences, habits and trends. Hrvatski-owned broadband […]

EGTA publishes new audience measurement guidelines

The association of television and radio sales houses, EGTA, has published new guidelines for audience measurement that will consider all content, no matter where, when and on which device it was viewed. The guidelines for the future of audiovisual audience measurement recommend that a new “viewer-centric” approach should include all content across all screens, instead […]

GfK takes majority stake in Genius Digital

Audience measurement specialist GfK has become the majority shareholder in viewer data analytics specialist Genius Digital, continuing a strategic partnership established in September 2013. According to GfK, the investment better positions it to meet the needs of pay TV operators it serves with its audience measurement platforms by using Genius Digital’s data capture and analysis […]