Aluma Research

Netflix tops list of streaming ‘essentials’ but Apple TV+ and Peacock trail

Netflix, Disney+ and Hulu are considered ‘essential’ subscriptions by over half of their customers, while other leading US streamers fall under this bar, according to research by Aluma Insights. Based on a survey of 1,947 US streaming customers, Netflix, Hulu, and Disney+ topped the essentials list, while Epix Now. Apple TV+ and Peacock came at […]