The pandemic accelerated an already changing TV landscape – driven in large part by adoption of Smart TVs and proliferation of streaming platforms.
As we start to settle into a new state of viewership, we can start to identify what habits are likely to stick post pandemic, and how those may differ across regions.
For the first time, Samsung Ads is offering a multi-continent view of viewing behaviours on its smart TV platform across North America and Europe, providing insights into TV consumption habits in United States, Canada, UK, Germany, France, Spain, and Italy.
Read the report to learn:
The global report, covering North America and Europe, is available for download in English and German versions.
Samsung Ads helps you see the total advanced TV picture.
Download our Behind the Screens Report below.