Report | The Emerging Viewership Landscape

The pandemic accelerated an already changing TV landscape – driven in large part by adoption of Smart TVs and proliferation of streaming platforms.

As we start to settle into a new state of viewership, we can start to identify what habits are likely to stick post pandemic, and how those may differ across regions.

For the first time, Samsung Ads is offering a multi-continent view of viewing behaviours on its smart TV platform across North America and Europe, providing insights into TV consumption habits in United States, Canada, UK, Germany, France, Spain, and Italy.

Read the report to learn:

  • How the pandemic has changed TV viewership habits across Samsung TVs globally
  • How the scales have tipped in Linear vs. Streaming across North America and Europe
  • How consumption of free ad-supported content has evolved post-pandemic
  • How gaming audiences spend their TV time

The global report, covering North America and Europe, is available for download in English and German versions.

Samsung Ads helps you see the total advanced TV picture.

Download our Behind the Screens Report below.

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